INVESTOPEDIA EXPLAINS 'Cash Cow'
1. A cash cow requires little investment capital and perennially provides positive cash flows, which can be [1] allocated to other divisions within the corporation. These cash generators may also use their money to [2] buy back shares on the market or [3] pay dividends to shareholders.
2. This term is a metaphor for a dairy cow that produces milk over the course of its life and requires little maintenance. A dairy cow is an example of a cash cow, as after the initial capital outlay has been paid off, the animal continues to produce milk for many years to come.
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