What is Power Root's Competitive Advantage?
Unique product - tongkat ali. This drink is very popular among the Malay consumers as well as consumers from the Middle East and North Africa (MENA) region.
Marketing - Power Root is very cable in this department. They created the Ah Huat brand to cater specifically to the Chinese consumers.
Focus - They introduced Per'l Xslim to target the women consumers for slimming purpose.
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