Monday, 19 January 2015

Power Root's Competitive Advantage

What is Power Root's Competitive Advantage?














Unique product - tongkat ali. This drink is very popular among the Malay consumers as well as consumers from the Middle East and North Africa (MENA) region.



















Marketing - Power Root is very cable in this department. They created the Ah Huat brand to cater specifically to the Chinese consumers.





















Focus - They introduced Per'l Xslim to target the women consumers for slimming purpose.


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